How do I define my brand identity when I’m just starting out?
How Do You Build a Strong Brand Identity from Scratch? You don’t build a powerful brand identity by chasing trends or copying competitors. You build it by extracting what already exists inside your business, clarifying it, and committing to it. Before jumping into visuals or logos, your brand identity design must be grounded in […]
What are the core components of a brand identity that go beyond logo and colors?
Brand identity goes far beyond logo and colors. The core components are mission, values, brand personality, brand voice, positioning, and narrative. These strategic elements shape decisions, behavior, design, and customer loyalty, while visuals are the final layer. Why each matters? How does the mission statement shape your Brand Identity? Why you exist beyond making money. […]