mockup-featuring-several-business-cards-forming-a-grid-646-el
mockup-of-a-box-placed-in-a-minimalistic-scenario-1613-el
426fb02f-36aa-4ce4-b981-3323ca82ddee_rw_1920
minimal-mockup-featuring-a-customizable-gift-bag-3493-el1
mockup-of-a-square-book-with-a-customizable-spine-33906
Logo_Animation
mockup-of-a-horizontal-banner-inside-an-airport-1188-el
4cae6d86-d9c8-4a46-98c8-8fb0fd0e613a_rw_1920
mockup-of-a-poster-in-an-urban-scenario-with-graffiti-4519-el1

The Aquarium Store

ABOUT
The Aquarium Store is exactly what it sounds like, minus the boring. A one-stop destination for aquarium lovers, fish whisperers, underwater hobbyists, and anyone who thinks a home without fins is just unfinished. They sell aquariums, fish, plants, gear, food, and everything aquatic—packaged with care and a whole lot of passion.
Project Details
Client Name
The Aquarium Store
Sector
Retail, Pet Care, Aquatics
Discipline
Brand Identity, Packaging
Date
2019
mockup-featuring-several-business-cards-forming-a-grid-646-el
426fb02f-36aa-4ce4-b981-3323ca82ddee_rw_1920
mockup-of-a-poster-in-an-urban-scenario-with-graffiti-4519-el1
Client's Review
Brag Art isn’t just another design agency. They’re artists with business instincts. I was originally searching for someone to market my new store but quickly realised most agencies were quoting overpriced, one-size-fits-none packages. Then a friend pointed me to Mohak and his team. From the first conversation, it felt different. No fluff, no pressure. Just clear communication, smart design, and real collaboration. I couldn’t even fully explain what I wanted, but somehow they got it. Within a week, they delivered a brand identity that felt like it came straight from my own head—only better. Mohak kept asking me to critique things, but truthfully, there was nothing to fix. They nailed it. First shot. Thank you to the Brag Art team for making my brand look like it belongs on a global stage.
Joshua
CEO,
The Aquarium Store
About the project
They wanted a brand identity that wasn’t just floating along. Something with depth. Something bold, modern, and sharp enough to stand out from the usual “bubble-and-coral” clichés. We delivered a logo system and brand aesthetic that swims smoothly from mobile apps to massive banners, from business cards to billboard-scale glory. We started with movement. Fluid forms. A brand that breathes underwater. The logo was hand-crafted to merge symbol and typography—no tacked-on fish graphics, no lazy gradients. Just smart design with integrated meaning. From there, we built out packaging, uniforms, signage, animation, and an entire visual system designed to scale, flex, and shimmer wherever it shows up.
minimal-mockup-featuring-a-customizable-gift-bag-3493-el1
mockup-of-a-box-placed-in-a-minimalistic-scenario-1613-el
LATEST WORK
Abstract Realities

Web

Blending Style and Artistry​

Abstract

Portraits of Passion

Branding

Nature’s Palette

Design

PROCESS
The Problem
Aquarium brands tend to fall into one of two traps. Either they look like a dated pet shop from the 90s, or they go full cartoon and forget the actual buyer is an adult with taste. The Aquarium Store needed to look professional without being clinical. Fun without being childish. And scalable across everything from bags to billboards.
Custom logotype with a fish subtly embedded in the letter S Clean modern typography that works across print and screen Striking color palette using navy and aqua blues for instant recognition Motion logo to bring the brand to life in digital spaces Minimal patterns and packaging that turn shopping bags into brand ambassadors We didn't just design a logo. We built a tidal wave of consistency.
The brand now feels polished, confident, and ready for serious retail expansion. Whether it’s animated on screen or embossed on a bag, the identity holds strong. Customers spot it. Competitors notice it. And The Aquarium Store finally looks as premium as the tanks it sells.
Project Timeline
Week 1
Discovery and Visual Strategy
Week 2
Logo Design and Animation
Week 3
Packaging and Collaterals
Week 4
Mockups, Outdoor, and Merch
4cae6d86-d9c8-4a46-98c8-8fb0fd0e613a_rw_1920
mockup-of-a-horizontal-banner-inside-an-airport-1188-el
mockup-of-a-square-book-with-a-customizable-spine-33906
LET'S WORK TOGETHER
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.