Brand Identity Framework
Doctor Rekha is a 4th Generation Doctor from Kerala, India. She has an extensive Ayurveda practice with patients across the world and is known for her expertise in skincare, haircare, gut health, hormonal heath, women’s health and chronic disease management.
We were approached to create a new brand identity to represent Doctor Rekha Ayurveda grounded in these fundamental values: Holistic, Real, Individualized and Educational. These concepts inform the overall approach and resonate throughout the new
visual language.
visual language.
Contrasting with the stereotypical aesthetics of Ayurvedic brands, the new identity features a clean custom typography that draw inspiration from the roots of the Ayurvedic concepts like cleanliness, lifestyle interventions, natural therapies balance between the body, mind, spirit and the environment.
The serene Dimond beach helped us give color, which represent the journey from turning inward to looking outward. The typography is inspired by Individualism, highlighting the strong connection with the self, which is also enhanced through the rhythmic text compositions of sage Pingala that are emphasized by varying weights that are in ratio with each other.
