Packaging for a range of high-quality ayurvedic products.
The challenge was to evolve Doctor Rekha’s products look and feel using elements of the existing identity while also staying true to the brand’s origins. The products’ roots informed the brand refresh.
Its basis in ayurveda was reflected in a minimalist design, using typography alone - no imagery or photographic direction - to allow the product to speak for itself. Its ayurvedic roots were emphasized with the use of colors to define the overall look.
The balance of life which lies at the very heart of this project, is reflected in the packaging’s finish, that it is both functional and tactile.
